Asia Pacific University Library catalogue


Loyalty.com : customer relationship management in the new era of Internet marketing / Frederick Newell.

By: Newell, Frederick, 1926-Material type: TextTextPublication details: New York : McGraw-Hill, c2000Description: xx, 325 p. ; 24 cmISBN: 0071357750 (hbk.); 9780071357753 (hbk.)Subject(s): Internet marketing | Customer relationsDDC classification: 658.84 LOC classification: HF5415.1265 | .N49 2000
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Item type Current library Collection Call number Copy number Status Date due Barcode
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Open Shelf 		Book HF5415.1265 .N49 2000 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00027865

Includes bibliographical references (p. 306-317) and index.

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