Asia Pacific University Library catalogue


Ryan, Christopher, 1954-

High-performance interactive marketing : new techniques and technologies for winning and keeping customers / Christopher Ryan ; foreword by Denny Hatch. - Evanston, Ill. ; [Great Britain] : Racom Communications, c2001. - xviii, 294 p. : ill. ; 24 cm.

Includes index.

0970451504 (hbk.) 9780970451507 (hbk.)

GBA1X2234 bnb


Interactive marketing.
Technological innovations.

HF5415.1264 / .R93 2001

658.84 / RYA 2001