Wang, Jing, 1950-
Brand new China : advertising, media, and commercial culture / Jing Wang. - Cambridge, Mass. : Harvard University Press, c2008. - xiii, 411 p. : ill. ; 22 cm.
Includes bibliographical references and index.
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
9780674026803 (hbk.) 0674026802 (hbk.)
2007027501
GBA790754 bnb
014276261 Uk
Advertising--China.
Marketing--China.
Brand name products--China.
HF5813.C5 / W36 2008
659.10951 / WAN 2008
Brand new China : advertising, media, and commercial culture / Jing Wang. - Cambridge, Mass. : Harvard University Press, c2008. - xiii, 411 p. : ill. ; 22 cm.
Includes bibliographical references and index.
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
9780674026803 (hbk.) 0674026802 (hbk.)
2007027501
GBA790754 bnb
014276261 Uk
Advertising--China.
Marketing--China.
Brand name products--China.
HF5813.C5 / W36 2008
659.10951 / WAN 2008