Brand new China : advertising, media, and commercial culture / Jing Wang.
Material type:
TextPublication details: Cambridge, Mass. : Harvard University Press, c2008Description: xiii, 411 p. : ill. ; 22 cmISBN: 9780674026803 (hbk.); 0674026802 (hbk.)Subject(s): Advertising -- China | Marketing -- China | Brand name products -- ChinaDDC classification: 659.10951 LOC classification: HF5813.C5 | W36 2008
Contents:
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Staff Circulation
|
APU Library Open Shelf | Book | HF5813.C5 W36 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00028003 | |
General Circulation
|
APU Library Open Shelf | Book | HF5813.C5 W36 2008 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00030936 |
Includes bibliographical references and index.
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
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