Weinreich, Len.
11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Len Weinreich. - London : Kogan Page, c2001. - xiv, 245 p. : ill. ; 24 cm.
Includes index
0749435488 (pbk.) 9780749435486 (pbk.)
GBA441693 bnb
Advertising agencies.
Advertising.
Advertising campaigns.
HF5823 / .W45 2001
659.113 / WEI 2001
11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Len Weinreich. - London : Kogan Page, c2001. - xiv, 245 p. : ill. ; 24 cm.
Includes index
0749435488 (pbk.) 9780749435486 (pbk.)
GBA441693 bnb
Advertising agencies.
Advertising.
Advertising campaigns.
HF5823 / .W45 2001
659.113 / WEI 2001