11 steps to brand heaven : (Record no. 11418)
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000 -LEADER | |
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fixed length control field | 00946nam a2200301 a 4500 |
001 - CONTROL NUMBER | |
control field | 012925840 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20150325111700.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 040526r20011999enka 000 0 eng |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
National bibliography number | GBA441693 |
Source | bnb |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0749435488 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780749435486 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | Uk |
Language of cataloging | eng |
Transcribing agency | APU |
Modifying agency | SARA |
-- | SM |
042 ## - AUTHENTICATION CODE | |
Authentication code | ukblsr |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5823 |
Item number | .W45 2001 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.113 |
Edition number | 22 |
Item number | WEI 2001 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Weinreich, Len. |
9 (RLIN) | 21070 |
245 10 - TITLE STATEMENT | |
Title | 11 steps to brand heaven : |
Remainder of title | the ultimate guide to buying an advertising campaign / |
Statement of responsibility, etc | Len Weinreich. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | London : |
Name of publisher, distributor, etc | Kogan Page, |
Date of publication, distribution, etc | c2001. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 245 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
500 ## - GENERAL NOTE | |
General note | Includes index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising agencies. |
9 (RLIN) | 21071 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
9 (RLIN) | 5119 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising campaigns. |
9 (RLIN) | 20446 |
690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Management and Business Studies |
Source of heading or term | blcoll |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 05/03/2014 | MPH | 52780 | 52780 | 2.00 | 1 | HF5823 .W45 2001 c.1 | 00028008 | 07/02/2019 | 31/01/2019 | 1 | 2.00 | 05/03/2014 | General Circulation |