Asia Pacific University Library catalogue


11 steps to brand heaven : (Record no. 11418)

000 -LEADER
fixed length control field 00946nam a2200301 a 4500
001 - CONTROL NUMBER
control field 012925840
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150325111700.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040526r20011999enka 000 0 eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA441693
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749435488 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749435486 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency Uk
Language of cataloging eng
Transcribing agency APU
Modifying agency SARA
-- SM
042 ## - AUTHENTICATION CODE
Authentication code ukblsr
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .W45 2001
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.113
Edition number 22
Item number WEI 2001
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Weinreich, Len.
9 (RLIN) 21070
245 10 - TITLE STATEMENT
Title 11 steps to brand heaven :
Remainder of title the ultimate guide to buying an advertising campaign /
Statement of responsibility, etc Len Weinreich.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc c2001.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 245 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising agencies.
9 (RLIN) 21071
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 5119
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising campaigns.
9 (RLIN) 20446
690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Management and Business Studies
Source of heading or term blcoll
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 05/03/2014 MPH 52780 | 52780 2.00 1 HF5823 .W45 2001 c.1 00028008 07/02/2019 31/01/2019 1 2.00 05/03/2014 General Circulation