Rein, Irving J.
High visibility / Irving J. Rein, Philip Kotler, Martin R. Stoller. - 1st ed. - New York : Dodd, Mead, c1987. - xv, 366 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0396088317 (hbk.)
87000503
Public relations.
Fame.
HM263 / .R45 1987
659.2 / REI 1987
High visibility / Irving J. Rein, Philip Kotler, Martin R. Stoller. - 1st ed. - New York : Dodd, Mead, c1987. - xv, 366 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0396088317 (hbk.)
87000503
Public relations.
Fame.
HM263 / .R45 1987
659.2 / REI 1987