Asia Pacific University Library catalogue


High visibility / (Record no. 11435)

000 -LEADER
fixed length control field 00879pam a2200289 a 4500
001 - CONTROL NUMBER
control field 4311776
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150817131243.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 870114s1987 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 87000503
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0396088317 (hbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency APU
Modifying agency SARA
Language of cataloging eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM263
Item number .R45 1987
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Edition number 21
Item number REI 1987
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rein, Irving J.
9 (RLIN) 21100
245 10 - TITLE STATEMENT
Title High visibility /
Statement of responsibility, etc Irving J. Rein, Philip Kotler, Martin R. Stoller.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Dodd, Mead,
Date of publication, distribution, etc c1987.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 366 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations.
9 (RLIN) 21101
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Fame.
9 (RLIN) 21102
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 3038
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Stoller, Martin R.
9 (RLIN) 21103
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 05/03/2014 UNKNOWN   HM263 .R45 1987 c.1 00028023 28/06/2014 1 05/03/2014 General Circulation