High visibility / (Record no. 11435)
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000 -LEADER | |
---|---|
fixed length control field | 00879pam a2200289 a 4500 |
001 - CONTROL NUMBER | |
control field | 4311776 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20150817131243.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 870114s1987 nyua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 87000503 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0396088317 (hbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | APU |
Modifying agency | SARA |
Language of cataloging | eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HM263 |
Item number | .R45 1987 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.2 |
Edition number | 21 |
Item number | REI 1987 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Rein, Irving J. |
9 (RLIN) | 21100 |
245 10 - TITLE STATEMENT | |
Title | High visibility / |
Statement of responsibility, etc | Irving J. Rein, Philip Kotler, Martin R. Stoller. |
250 ## - EDITION STATEMENT | |
Edition statement | 1st ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York : |
Name of publisher, distributor, etc | Dodd, Mead, |
Date of publication, distribution, etc | c1987. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xv, 366 p. : |
Other physical details | ill. ; |
Dimensions | 26 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Public relations. |
9 (RLIN) | 21101 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Fame. |
9 (RLIN) | 21102 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip. |
9 (RLIN) | 3038 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Stoller, Martin R. |
9 (RLIN) | 21103 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ocip |
f | 19 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 05/03/2014 | UNKNOWN | HM263 .R45 1987 c.1 | 00028023 | 28/06/2014 | 1 | 05/03/2014 | General Circulation |