Asia Pacific University Library catalogue


Green, Paul E.

Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum. - 5th int. ed. - Eaglewood Cliffs, New Jersey : Prentice-Hall, c1988. - xii, 784 p. : ill. ; 23 cm.

Includes index.

0137742177 (pbk.)

GB8916222 bnb


Marketing research.

Marketing Research

HF5415.2 / .G74 1988

658.83 / GRE 1988