Shah, Kruti.
Advertising and promotions : an IMC perspective / Kruti Shah, Alan D'Souza. - New Delhi, India : Tata McGraw-Hill, 2009. - 987 p. : ill. (some col.) ; 24 cm.
Includes index.
0070080313 (pbk.) 9780070080317 (pbk.)
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .S53 2009
659.1 / SHA 2009
Advertising and promotions : an IMC perspective / Kruti Shah, Alan D'Souza. - New Delhi, India : Tata McGraw-Hill, 2009. - 987 p. : ill. (some col.) ; 24 cm.
Includes index.
0070080313 (pbk.) 9780070080317 (pbk.)
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .S53 2009
659.1 / SHA 2009