Asia Pacific University Library catalogue


Advertising and promotions : (Record no. 12724)

000 -LEADER
fixed length control field 00800nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160308051506.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140411b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070080313 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070080317 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency APU
Language of cataloging eng
Transcribing agency APU
Modifying agency SUE
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .S53 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 659.1
Item number SHA 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shah, Kruti.
9 (RLIN) 23502
245 10 - TITLE STATEMENT
Title Advertising and promotions :
Remainder of title an IMC perspective /
Statement of responsibility, etc Kruti Shah, Alan D'Souza.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi, India :
Name of publisher, distributor, etc Tata McGraw-Hill,
Date of publication, distribution, etc 2009.
300 ## - PHYSICAL DESCRIPTION
Extent 987 p. :
Other physical details ill. (some col.) ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 5119
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 8519
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 8147
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name D'Souza, Alan.
9 (RLIN) 23503
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 13/04/2014 IBS Buku 67482 / B | 67482 / B 56.72 3 2 HF5823 .S53 2009 c.1 00027995 12/12/2018 11/12/2018 1 56.72 13/04/2014 General Circulation