Advertising and promotions : (Record no. 12724)
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000 -LEADER | |
---|---|
fixed length control field | 00800nam a22002537a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20160308051506.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140411b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0070080313 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780070080317 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | APU |
Language of cataloging | eng |
Transcribing agency | APU |
Modifying agency | SUE |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5823 |
Item number | .S53 2009 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 22 |
Classification number | 659.1 |
Item number | SHA 2009 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Shah, Kruti. |
9 (RLIN) | 23502 |
245 10 - TITLE STATEMENT | |
Title | Advertising and promotions : |
Remainder of title | an IMC perspective / |
Statement of responsibility, etc | Kruti Shah, Alan D'Souza. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi, India : |
Name of publisher, distributor, etc | Tata McGraw-Hill, |
Date of publication, distribution, etc | 2009. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 987 p. : |
Other physical details | ill. (some col.) ; |
Dimensions | 24 cm. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
9 (RLIN) | 5119 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Sales promotion. |
9 (RLIN) | 8519 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication in marketing. |
9 (RLIN) | 8147 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | D'Souza, Alan. |
9 (RLIN) | 23503 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Koha issues (borrowed), all copies | 1 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 13/04/2014 | IBS Buku | 67482 / B | 67482 / B | 56.72 | 3 | 2 | HF5823 .S53 2009 c.1 | 00027995 | 12/12/2018 | 11/12/2018 | 1 | 56.72 | 13/04/2014 | General Circulation |