Asia Pacific University Library catalogue


Lankow, Jason.

Infographics : the power of visual storytelling / Jason Lankow, Josh Ritchie, Ross Crooks. - Hoboken, N.J. : John Wiley & Sons, Inc., c2012. - 263 p. : col. ill., col. maps ; 23 cm.

Includes index.

Importance and efficacy: why our brains love infographics -- Infographic formats: choosing the right vehicle for your message -- The visual storytelling spectrum: an objective approach -- Editorial infographics -- Content distribution: sharing your story -- Brand-centric infographics -- Data visualization interfaces -- What makes a good infographic? -- Information design best practices -- The future of infographics.

9781118314043 (pbk.)

2012288540


Visual communication.
Communication--Graphic methods.
Information visualization.
Business presentations.
Presentation graphics software.

P93.5 / .L34 2012

302.23 / LAN 2012