Asia Pacific University Library catalogue


Infographics : the power of visual storytelling / Jason Lankow, Josh Ritchie, Ross Crooks.

By: Lankow, JasonContributor(s): Ritchie, Josh | Crooks, RossMaterial type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, Inc., c2012Description: 263 p. : col. ill., col. maps ; 23 cmISBN: 9781118314043 (pbk.)Subject(s): Visual communication | Communication -- Graphic methods | Information visualization | Business presentations | Presentation graphics softwareDDC classification: 302.23 LOC classification: P93.5 | .L34 2012
Contents:
Importance and efficacy: why our brains love infographics -- Infographic formats: choosing the right vehicle for your message -- The visual storytelling spectrum: an objective approach -- Editorial infographics -- Content distribution: sharing your story -- Brand-centric infographics -- Data visualization interfaces -- What makes a good infographic? -- Information design best practices -- The future of infographics.
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Includes index.

Importance and efficacy: why our brains love infographics -- Infographic formats: choosing the right vehicle for your message -- The visual storytelling spectrum: an objective approach -- Editorial infographics -- Content distribution: sharing your story -- Brand-centric infographics -- Data visualization interfaces -- What makes a good infographic? -- Information design best practices -- The future of infographics.

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