Hoffman, K. Douglas.
Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson. - 3rd int. student ed. - Mason, OH : Thomson /South-Western, c2006. - xix, 588 p. : ill. ; 24 cm.
Rev. ed of: Essentials of services marketing. 2nd ed. c2002.
Includes bibliographical references and index.
9780324422832 (pbk.) 0324422830 (pbk.)
Service industries--Marketing.
HD9980.5 / .H64 2006
658.8 / HOF 2006
Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson. - 3rd int. student ed. - Mason, OH : Thomson /South-Western, c2006. - xix, 588 p. : ill. ; 24 cm.
Rev. ed of: Essentials of services marketing. 2nd ed. c2002.
Includes bibliographical references and index.
9780324422832 (pbk.) 0324422830 (pbk.)
Service industries--Marketing.
HD9980.5 / .H64 2006
658.8 / HOF 2006