Asia Pacific University Library catalogue


Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson.

By: Hoffman, K. DouglasContributor(s): Bateson, John E. G | Hoffman, K. Douglas. Essentials of services marketingMaterial type: TextTextPublication details: Mason, OH : Thomson /South-Western, c2006Edition: 3rd int. student edDescription: xix, 588 p. : ill. ; 24 cmISBN: 9780324422832 (pbk.); 0324422830 (pbk.)Subject(s): Service industries -- MarketingDDC classification: 658.8 LOC classification: HD9980.5 | .H64 2006
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Open Shelf 		Book HD9980.5 .H64 2006 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00027459

Rev. ed of: Essentials of services marketing. 2nd ed. c2002.

Includes bibliographical references and index.

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