Elliott, Richard H.
Strategic brand management / Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan. - 2nd ed. - Oxford ; New York : Oxford University Press, c2011. - xv, 303 p. : ill. ; 25 cm.
Includes bibliographical references (p. 283-284) and index.
9780199565214 (pbk.)
2010942419
Product management.
Strategic planning.
HF5415.15 / .E43 2011
658.827 / ELL 2011
Strategic brand management / Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan. - 2nd ed. - Oxford ; New York : Oxford University Press, c2011. - xv, 303 p. : ill. ; 25 cm.
Includes bibliographical references (p. 283-284) and index.
9780199565214 (pbk.)
2010942419
Product management.
Strategic planning.
HF5415.15 / .E43 2011
658.827 / ELL 2011