Asia Pacific University Library catalogue


Strategic brand management / (Record no. 18430)

000 -LEADER
fixed length control field 01128cam a2200337 a 4500
001 - CONTROL NUMBER
control field 16568845
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151223051504.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101206s2011 enka b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010942419
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199565214 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn656454744
040 ## - CATALOGING SOURCE
Original cataloging agency BTCTA
Language of cataloging eng
Transcribing agency APU
Modifying agency SM
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.15
Item number .E43 2011
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number ELL 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Elliott, Richard H.
9 (RLIN) 8521
245 10 - TITLE STATEMENT
Title Strategic brand management /
Statement of responsibility, etc Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford ;
-- New York :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 303 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 283-284) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
9 (RLIN) 7816
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
9 (RLIN) 123
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Percy, Larry.
9 (RLIN) 8518
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pervan, Simon.
9 (RLIN) 29376
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 3
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 6
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 06/05/2014 IBS Buku 88114/B 80.01 7 5 HF5415.15 .E43 2011 c.1 00011415 23/06/2016 16/06/2016 1 80.01 06/05/2014 General Circulation KLIBF '12 - MS.RIAZ FATHIMA. PO: U-2012/06/0029