Marketing principles and best practices /
K. Douglas Hoffman ... [et al.].
- 3rd ed.
- Mason, Ohio : Thomson/South-Western, c2005.
- xlii, 598 p. : col. ill. ; 29 cm.
Rev. ed. of: Marketing : best practices. 2nd ed. c2003.
Includes bibliographical references and indexes.
0324225180 (pbk.) 9780324225181 (pbk.)
2003108966
Marketing.
HF5415 / .M37 2005
658.8 / MAR 2005
Rev. ed. of: Marketing : best practices. 2nd ed. c2003.
Includes bibliographical references and indexes.
0324225180 (pbk.) 9780324225181 (pbk.)
2003108966
Marketing.
HF5415 / .M37 2005
658.8 / MAR 2005