Asia Pacific University Library catalogue


Marketing principles and best practices / K. Douglas Hoffman ... [et al.].

Contributor(s): Hoffman, K. DouglasMaterial type: TextTextPublication details: Mason, Ohio : Thomson/South-Western, c2005Edition: 3rd edDescription: xlii, 598 p. : col. ill. ; 29 cmISBN: 0324225180 (pbk.); 9780324225181 (pbk.)Uniform titles: Marketing. Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M37 2005
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Item type Current library Collection Call number Copy number Status Date due Barcode
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Open Shelf 		Book HF5415 .M37 2005 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00032128

Rev. ed. of: Marketing : best practices. 2nd ed. c2003.

Includes bibliographical references and indexes.

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