Shimp, Terence A.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews. - 9th ed. - Mason, Ohio : South-Western Cengage Learning, ©2013. - xxii, 729 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and index.
9781111580216 (hbk.) 1111580219 (hbk.)
2012945620
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / .S55 2013
658.82 / SHI 2013
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews. - 9th ed. - Mason, Ohio : South-Western Cengage Learning, ©2013. - xxii, 729 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and index.
9781111580216 (hbk.) 1111580219 (hbk.)
2012945620
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / .S55 2013
658.82 / SHI 2013