Advertising, promotion, and other aspects of integrated marketing communications / (Record no. 18560)
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000 -LEADER | |
---|---|
fixed length control field | 01175cam a22003495a 4500 |
001 - CONTROL NUMBER | |
control field | 17409336 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20160810143133.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120731s2013 ohua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2012945620 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781111580216 (hbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1111580219 (hbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Language of cataloging | eng |
Modifying agency | TY |
-- | SUE |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.123 |
Item number | .S55 2013 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 22 |
Classification number | 658.82 |
Item number | SHI 2013 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Shimp, Terence A. |
9 (RLIN) | 29667 |
245 10 - TITLE STATEMENT | |
Title | Advertising, promotion, and other aspects of integrated marketing communications / |
Statement of responsibility, etc | Terence A. Shimp, J. Craig Andrews. |
250 ## - EDITION STATEMENT | |
Edition statement | 9th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Mason, Ohio : |
Name of publisher, distributor, etc | South-Western Cengage Learning, |
Date of publication, distribution, etc | ©2013. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxii, 729 p. : |
Other physical details | ill. (some col.) ; |
Dimensions | 29 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication in marketing. |
9 (RLIN) | 8147 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Sales promotion. |
9 (RLIN) | 8519 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
9 (RLIN) | 5119 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Direct marketing. |
9 (RLIN) | 8912 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Andrews, J. Craig. |
9 (RLIN) | 30123 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 0 |
b | ibc |
c | origres |
d | 2 |
e | ncip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Koha issues (borrowed), all copies | 10 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 28/05/2014 | EMO | A142263 | A142263 | 913.00 | 17 | 21 | HF5415.123 .S55 2013 c.1 | 00034011 | 05/02/2021 | 09/10/2020 | 1 | 913.00 | 28/05/2014 | General Circulation | U-2014/02/0266 |