FREEHA ARSHAD (TP031041)
IMPACT OF CELEBRITY ENDORSEMENTS ON CONSUMER PURCHASE INTENSION / FREEHA ARSHAD. - Kuala Lumpur : Asia Pacific University, 2014. - 109 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration.
PM-25-33
IMPACT OF CELEBRITY ENDORSEMENTS ON CONSUMER PURCHASE INTENSION / FREEHA ARSHAD. - Kuala Lumpur : Asia Pacific University, 2014. - 109 p. : ill. ; 30 cm.
A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of Master in Business Administration.
PM-25-33