Asia Pacific University Library catalogue


Mourdoukoutas, Panos.

Business strategy in a semiglobal economy / Panos Mourdoukoutas. - New Delhi : PHI Private Limited, c2006. - xv, 213 p. : ill. ; 24 cm.

Includes bibliographical references (p. 197-207) and index.

Introduction : the rise of the semiglobal economy -- The highly globalized segment -- The highly localized segment -- Vision -- Competitive strategy -- Coordination -- Communication -- Motivation -- The future of the semiglobal corporation.

8120329996 (pbk.) 9788120329997 (pbk.)

2005021259

GBA598635 bnb

013342664 Uk


Strategic planning.
Globalization.
International business enterprises.
Competition, International.

HD30.28 / .M68 2006

658.4012 / MOU 2006