Asia Pacific University Library catalogue


HOOMAN YADEGAR (TP024158)

A RESEARCH TO COMPARE THE BRAND LOYALTY OF ADIDAS AND NIKE SPORTWARE AMONG STUDENTS FROM PRIVATE HIGHER EDUCATION INSTITUTIONS IN TERM OF BRAND IMAGE, PRICE AND PRODUCT QUALITY / HOOMAN YADEGAR - Kuala Lumpur : Asia Pacific University, 2013. - 72 p. : ill. ; 30 cm.

A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in Marketing Management.


Marketing management--Research.

PG-20-3879