Hayes, Bob E., 1963-
Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods / Bob E. Hayes. - 3rd ed. - Milwaukee, Wis. : ASQ Quality Press, 2008. - xxiii, 287 p. : ill. ; 24 cm.
Includes bibliographical references (p. 275-280) and index.
9780873897433 (hbk.) 0873897439 (hbk.)
2008020729
Consumer satisfaction--Statistical methods.
Questionnaires.
HF5415.335 / .H39 2008
658.812 / HAY 2008
Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods / Bob E. Hayes. - 3rd ed. - Milwaukee, Wis. : ASQ Quality Press, 2008. - xxiii, 287 p. : ill. ; 24 cm.
Includes bibliographical references (p. 275-280) and index.
9780873897433 (hbk.) 0873897439 (hbk.)
2008020729
Consumer satisfaction--Statistical methods.
Questionnaires.
HF5415.335 / .H39 2008
658.812 / HAY 2008