Andreasen, Alan R., 1934-
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. - 6th int. ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - vii, 536 p. : ill. ; 25 cm.
Rev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 1996.
Includes bibliographical references and index.
0131227920 (pbk.) 9780131227927 (pbk.)
2002027440
Nonprofit organizations--Marketing.
HF5415 / .A53 2003
658.8 / AND 2003
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. - 6th int. ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - vii, 536 p. : ill. ; 25 cm.
Rev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 1996.
Includes bibliographical references and index.
0131227920 (pbk.) 9780131227927 (pbk.)
2002027440
Nonprofit organizations--Marketing.
HF5415 / .A53 2003
658.8 / AND 2003