Asia Pacific University Library catalogue


Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.

By: Andreasen, Alan R, 1934-Contributor(s): Kotler, Philip | Kotler, Philip. Strategic marketing for nonprofit organizationsMaterial type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 6th int. edDescription: vii, 536 p. : ill. ; 25 cmISBN: 0131227920 (pbk.); 9780131227927 (pbk.)Subject(s): Nonprofit organizations -- MarketingDDC classification: 658.8 LOC classification: HF5415 | .A53 2003
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Open Shelf 		Book HF5415 .A53 2003 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00032593

Rev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 1996.

Includes bibliographical references and index.

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