Wilson, R. M. S. 1946-
Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan. - 3rd ed. - Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2005. - xii, 867 p. : ill. ; 28 cm.
Previous ed.: 1997.
Includes bibliographical references (p. [813]-851) and index.
0750659386 (pbk.) 9780750659383 (pbk.)
Marketing--Management.
Strategic planning.
HF5415.13 / .W55 2005
658.8 / WIL 2005
Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan. - 3rd ed. - Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2005. - xii, 867 p. : ill. ; 28 cm.
Previous ed.: 1997.
Includes bibliographical references (p. [813]-851) and index.
0750659386 (pbk.) 9780750659383 (pbk.)
Marketing--Management.
Strategic planning.
HF5415.13 / .W55 2005
658.8 / WIL 2005