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Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan.

By: Wilson, R. M. S. (Richard Malcolm Sano), 1946-Contributor(s): Gilligan, Colin Material type: Text

TextPublication details: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2005Edition: 3rd edDescription: xii, 867 p. : ill. ; 28 cmISBN: 0750659386 (pbk.); 9780750659383 (pbk.)Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.8 LOC classification: HF5415.13 | .W55 2005

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Circulation	APU Library Open Shelf	Book	HF5415.13 .W55 2005 c.1 (Browse shelf (Opens below))	1	Available (No use restrictions)		00032660

Previous ed.: 1997.

Includes bibliographical references (p. [813]-851) and index.

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Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan.