Piercy, Nigel.
Market-led strategic change : transforming the process of going to market / Nigel F. Piercy. - 4th ed. - Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009. - xix, 551 p. : col. ill. ; 25 cm.
Previous ed.: 2002.
Includes bibliographical references and index.
9781856175043 (pbk.) 1856175049 (pbk.)
GBA876481 bnb
Marketing.
Strategic planning.
HF5415.13 / .P54 2009
658.8 / PIE 2009
Market-led strategic change : transforming the process of going to market / Nigel F. Piercy. - 4th ed. - Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009. - xix, 551 p. : col. ill. ; 25 cm.
Previous ed.: 2002.
Includes bibliographical references and index.
9781856175043 (pbk.) 1856175049 (pbk.)
GBA876481 bnb
Marketing.
Strategic planning.
HF5415.13 / .P54 2009
658.8 / PIE 2009