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Market-led strategic change : transforming the process of going to market / Nigel F. Piercy.

By: Piercy, Nigel Material type: Text

TextPublication details: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009Edition: 4th edDescription: xix, 551 p. : col. ill. ; 25 cmISBN: 9781856175043 (pbk.); 1856175049 (pbk.)Subject(s): Marketing | Strategic planningDDC classification: 658.8 LOC classification: HF5415.13 | .P54 2009

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Staff Circulation	APU Library Open Shelf	Book	HF5415.13 .P54 2009 c.1 (Browse shelf (Opens below))	1	Checked out	09/10/2024	00014387

Previous ed.: 2002.

Includes bibliographical references and index.

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Market-led strategic change : transforming the process of going to market / Nigel F. Piercy.