Potter, W. James.
Media literacy / W. James Potter. - Thousand Oaks : Sage Publications, c1998. - xxxi, 406 p. : ill. ; 24 cm.
Includes bibliographical references and index.
INTRODUCTION : What is media literacy? -- The importance of media literacy -- SKILLS : How does the human mind work? -- Developmental perspective -- KNOWLEDGE : What is news? -- Commercial advertising -- What is entertainment? -- Development of the mass media industries -- Economic perspective -- Who owns and controls the mass media? -- What is an audience? -- Broadening our perspective on media effects -- How do the effect processes work? -- Media influence on institutions -- The importance of real-world knowledge -- PUTTING IT ALL TOGETHER : The media literacy perspective -- Strategies for increasing literacy.
0761909257 (hbk.)
97033726
Media literacy.
P96.M4 / P68 1998
302.23 / POT 1998
Media literacy / W. James Potter. - Thousand Oaks : Sage Publications, c1998. - xxxi, 406 p. : ill. ; 24 cm.
Includes bibliographical references and index.
INTRODUCTION : What is media literacy? -- The importance of media literacy -- SKILLS : How does the human mind work? -- Developmental perspective -- KNOWLEDGE : What is news? -- Commercial advertising -- What is entertainment? -- Development of the mass media industries -- Economic perspective -- Who owns and controls the mass media? -- What is an audience? -- Broadening our perspective on media effects -- How do the effect processes work? -- Media influence on institutions -- The importance of real-world knowledge -- PUTTING IT ALL TOGETHER : The media literacy perspective -- Strategies for increasing literacy.
0761909257 (hbk.)
97033726
Media literacy.
P96.M4 / P68 1998
302.23 / POT 1998