Asia Pacific University Library catalogue


Media literacy / W. James Potter.

By: Potter, W. JamesMaterial type: TextTextPublication details: Thousand Oaks : Sage Publications, c1998Description: xxxi, 406 p. : ill. ; 24 cmISBN: 0761909257 (hbk.)Subject(s): Media literacyDDC classification: 302.23 LOC classification: P96.M4 | P68 1998
Contents:
INTRODUCTION : What is media literacy? -- The importance of media literacy -- SKILLS : How does the human mind work? -- Developmental perspective -- KNOWLEDGE : What is news? -- Commercial advertising -- What is entertainment? -- Development of the mass media industries -- Economic perspective -- Who owns and controls the mass media? -- What is an audience? -- Broadening our perspective on media effects -- How do the effect processes work? -- Media influence on institutions -- The importance of real-world knowledge -- PUTTING IT ALL TOGETHER : The media literacy perspective -- Strategies for increasing literacy.
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book P96.M4 P68 1998 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00032833

Includes bibliographical references and index.

INTRODUCTION : What is media literacy? -- The importance of media literacy -- SKILLS : How does the human mind work? -- Developmental perspective -- KNOWLEDGE : What is news? -- Commercial advertising -- What is entertainment? -- Development of the mass media industries -- Economic perspective -- Who owns and controls the mass media? -- What is an audience? -- Broadening our perspective on media effects -- How do the effect processes work? -- Media influence on institutions -- The importance of real-world knowledge -- PUTTING IT ALL TOGETHER : The media literacy perspective -- Strategies for increasing literacy.

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