Shell, G. Richard, 1949-
The art of woo : using strategic persuasion to sell your ideas / G. Richard Shell, Mario Moussa. - London : Penguin, 2008. - vii, 312 p. ; 21.5 cm.
Includes bibliographical references and index.
9780143114048 (pbk.)
2007029601
Selling.
Marketing.
Persuasion (Psychology).
HF5438.25 / .S48 2008
658.85 / SHE 2008
The art of woo : using strategic persuasion to sell your ideas / G. Richard Shell, Mario Moussa. - London : Penguin, 2008. - vii, 312 p. ; 21.5 cm.
Includes bibliographical references and index.
9780143114048 (pbk.)
2007029601
Selling.
Marketing.
Persuasion (Psychology).
HF5438.25 / .S48 2008
658.85 / SHE 2008