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Armstrong, Gary

Marketing : an introduction / Gary Armstrong, Philip Kotler. - 12th global ed. - Boston ; London : Pearson, c2015. - 672 p. : col. ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 9781292016788 (pbk.) 1292016787 (pbk.)

Nat. Bib. No.: GBB206448 bnb

Subjects--Topical Terms:
Marketing--Textbooks.

LC Class. No.: HF5415 / .A76 2015

Dewey Class. No.: 658.8 / ARM 2015

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