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Marketing : an introduction / Gary Armstrong, Philip Kotler.

By: Armstrong, Gary (Gary M.)Contributor(s): Kotler, Philip Material type: Text

TextPublication details: Boston ; London : Pearson, c2015Edition: 12th global edDescription: 672 p. : col. ill. ; 27 cmISBN: 9781292016788 (pbk.) ; 1292016787 (pbk.) Subject(s): Marketing -- Textbooks | Management and Business StudiesDDC classification: 658.8 LOC classification: HF5415 | .A76 2015

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Circulation	APU Library Open Shelf	Book	HF5415 .A76 2015 c.1 (Browse shelf (Opens below))	1	Available (No use restrictions)		00033608
General Circulation	APU Library Open Shelf	Book	HF5415 .A76 2015 c.2 (Browse shelf (Opens below))	2	Available (No use restrictions)		00033609

Includes bibliographical references and index.

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Marketing : an introduction / Gary Armstrong, Philip Kotler.