Shwom, Barbara Lynne.
Business communication : polishing your professional presence / Barbara Shwom. - 2nd ed. - Boston Pearson 2014 - xxi, 648 p. : ill; 28 cm
Includes bibliographical references and index.
Becoming a successful business communicator -- Working with others : interpersonal, intercultural, and team communication -- Managing the communication process : analyzing, composing, evaluating -- Communicating routine messages and building goodwill -- Communicating persuasive messages -- Communicating bad news -- Finding and evaluating business information -- Preparing persuasive business proposals -- Preparing business reports -- Preparing and delivering business presentations -- Communicating your professional brand : social media, rsums, and cover letters -- Getting the job : interviewing and following.
9780133059519 (pbk.) 0133059510 (pbk.)
2012039525
Business communication.
Business writing.
HF5718 / .S59 2014
Business communication : polishing your professional presence / Barbara Shwom. - 2nd ed. - Boston Pearson 2014 - xxi, 648 p. : ill; 28 cm
Includes bibliographical references and index.
Becoming a successful business communicator -- Working with others : interpersonal, intercultural, and team communication -- Managing the communication process : analyzing, composing, evaluating -- Communicating routine messages and building goodwill -- Communicating persuasive messages -- Communicating bad news -- Finding and evaluating business information -- Preparing persuasive business proposals -- Preparing business reports -- Preparing and delivering business presentations -- Communicating your professional brand : social media, rsums, and cover letters -- Getting the job : interviewing and following.
9780133059519 (pbk.) 0133059510 (pbk.)
2012039525
Business communication.
Business writing.
HF5718 / .S59 2014