Asia Pacific University Library catalogue


Business communication : polishing your professional presence / Barbara Shwom.

By: Shwom, Barbara LynneContributor(s): Snyder, Lisa GueldenzophMaterial type: TextTextPublication details: Boston Pearson 2014Edition: 2nd edDescription: xxi, 648 p. : ill; 28 cmISBN: 9780133059519 (pbk.); 0133059510 (pbk.)Subject(s): Business communication | Business writingLOC classification: HF5718 | .S59 2014
Contents:
Becoming a successful business communicator -- Working with others : interpersonal, intercultural, and team communication -- Managing the communication process : analyzing, composing, evaluating -- Communicating routine messages and building goodwill -- Communicating persuasive messages -- Communicating bad news -- Finding and evaluating business information -- Preparing persuasive business proposals -- Preparing business reports -- Preparing and delivering business presentations -- Communicating your professional brand : social media, rsums, and cover letters -- Getting the job : interviewing and following.
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5718 .S59 2014 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00033643

Includes bibliographical references and index.

Becoming a successful business communicator -- Working with others : interpersonal, intercultural, and team communication -- Managing the communication process : analyzing, composing, evaluating -- Communicating routine messages and building goodwill -- Communicating persuasive messages -- Communicating bad news -- Finding and evaluating business information -- Preparing persuasive business proposals -- Preparing business reports -- Preparing and delivering business presentations -- Communicating your professional brand : social media, rsums, and cover letters -- Getting the job : interviewing and following.

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