Zeithaml, Valarie A.
Services marketing / Valarie A. Zeithaml, Mary Jo Bitner. - New York : McGraw Hill, c1996. - xx, 700 p. : ill., maps ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
0071148817 (pbk.) 9780071148818 (pbk.)
95044395
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / .Z45 1996
658.8 / ZEI 1996
Services marketing / Valarie A. Zeithaml, Mary Jo Bitner. - New York : McGraw Hill, c1996. - xx, 700 p. : ill., maps ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
0071148817 (pbk.) 9780071148818 (pbk.)
95044395
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / .Z45 1996
658.8 / ZEI 1996