Keller, Kevin Lane, 1956-
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. - Upper Saddle River, N.J. : Prentice Hall, c1998. - xxv, 635 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780131201156 (hbk.) 0131201158 (hbk.)
97023327
Brand name products--Management.
HD69.B7 / K45 1998
658.8/27 / KEL 1998
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. - Upper Saddle River, N.J. : Prentice Hall, c1998. - xxv, 635 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780131201156 (hbk.) 0131201158 (hbk.)
97023327
Brand name products--Management.
HD69.B7 / K45 1998
658.8/27 / KEL 1998