Asia Pacific University Library catalogue


Strategic brand management : (Record no. 379842)

000 -LEADER
fixed length control field 00991pam a2200265 a 4500
001 - CONTROL NUMBER
control field 3071061
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160624163630.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970610s1998 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 97023327
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131201156 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131201158 (hbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency NIK
-- WAN
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number K45 1998
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 21
Item number KEL 1998
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
9 (RLIN) 8369
245 10 - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring and managing brand equity /
Statement of responsibility, etc Kevin Lane Keller.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c1998.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 635 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
9 (RLIN) 8522
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 02/06/2016 DONATION 50.00   HD69.B7 K45 1998 c.1 00036730 02/06/2016 1 50.00 02/06/2016 General Circulation