Arens, William F.
Contemporary advertising : and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. - 14th int. ed. - New York : McGraw-Hill Irwin, c2013. - xxxix, 722 p. : col. ill. ; 28 cm.
"International student edition" --cover. Formerly CIP.
Includes bibliographical references and index.
9780071318389 (pbk.) 0071318380 (pbk.)
GBA9A5594 bnb
Advertising.
HF5821 / .A74 2013
659.1 / ARE 2013
Contemporary advertising : and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. - 14th int. ed. - New York : McGraw-Hill Irwin, c2013. - xxxix, 722 p. : col. ill. ; 28 cm.
"International student edition" --cover. Formerly CIP.
Includes bibliographical references and index.
9780071318389 (pbk.) 0071318380 (pbk.)
GBA9A5594 bnb
Advertising.
HF5821 / .A74 2013
659.1 / ARE 2013