000 -LEADER |
fixed length control field |
01162pam a2200337 a 4500 |
001 - CONTROL NUMBER |
control field |
015408039 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
APU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20160610150316.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
091028s2011 nyuab b 001 0 eng|d |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBA9A5594 |
Source |
bnb |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071318389 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071318380 (pbk.) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Language of cataloging |
eng |
Transcribing agency |
APU |
Modifying agency |
DAYAH |
042 ## - AUTHENTICATION CODE |
Authentication code |
ukblsr |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5821 |
Item number |
.A74 2013 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Edition number |
22 |
Item number |
ARE 2013 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Arens, William F. |
9 (RLIN) |
9305 |
245 10 - TITLE STATEMENT |
Title |
Contemporary advertising : |
Remainder of title |
and integrated marketing communications / |
Statement of responsibility, etc |
William F. Arens, Michael F. Weigold, Christian Arens. |
250 ## - EDITION STATEMENT |
Edition statement |
14th int. ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw-Hill Irwin, |
Date of publication, distribution, etc |
c2013. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxix, 722 p. : |
Other physical details |
col. ill. ; |
Dimensions |
28 cm. |
500 ## - GENERAL NOTE |
General note |
"International student edition" --cover. |
500 ## - GENERAL NOTE |
General note |
Formerly CIP. |
Institution to which field applies |
Uk |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |
9 (RLIN) |
5119 |
690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
Topical term or geographic name as entry element |
Management and Business Studies |
Source of heading or term |
blcoll |
9 (RLIN) |
35757 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Weigold, Michael F., |
Dates associated with a name |
1958- |
9 (RLIN) |
9366 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Arens, Christian. |
9 (RLIN) |
20899 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |