Moriarty, Sandra,
Advertising & IMC : principles & practice / Advertising & integrated marketing communication Sandra Moriarty, Nancy Mitchell, William Wells, - 10th global ed. - Harlow : Pearson Education Limited, c2015. - 669 p. : col. ill. ; 28 cm.
Includes appendix, glossary, endnotes and index.
9781292017396 (pbk.) 1292017392 (pbk.)
Advertising.
HF5823 / .M67 2015
659.1 / MOR 2015
Advertising & IMC : principles & practice / Advertising & integrated marketing communication Sandra Moriarty, Nancy Mitchell, William Wells, - 10th global ed. - Harlow : Pearson Education Limited, c2015. - 669 p. : col. ill. ; 28 cm.
Includes appendix, glossary, endnotes and index.
9781292017396 (pbk.) 1292017392 (pbk.)
Advertising.
HF5823 / .M67 2015
659.1 / MOR 2015