Advertising & IMC : (Record no. 379853)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01192cam a2200349 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 019702833 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160718094750.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140530t20152015enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292017396 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1292017392 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)881520101 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn881520101 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (UK-LoICS)9955844994401591 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (UkLoRLUK)099955844994401591 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AU@ |
| Language of cataloging | eng |
| Transcribing agency | APU |
| Modifying agency | DAYAH |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Local processing data | o |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .M67 2015 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| Item number | MOR 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra, |
| Fuller form of name | (Sandra Ernst) |
| Relator term | author. |
| 9 (RLIN) | 12048 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising & IMC : |
| Remainder of title | principles & practice / |
| Statement of responsibility, etc | Sandra Moriarty, Nancy Mitchell, William Wells, |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Advertising & integrated marketing communication |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th global ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow : |
| Name of publisher, distributor, etc | Pearson Education Limited, |
| Date of publication, distribution, etc | c2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 669 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes appendix, glossary, endnotes and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 5119 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mitchell, Nancy, |
| Dates associated with a name | 1950- |
| Relator term | author. |
| 9 (RLIN) | 35880 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wells, William, |
| Dates associated with a name | 1926- |
| Relator term | author. |
| 9 (RLIN) | 12046 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Invoice number | PO number | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 18/07/2016 | EMO | 76.00 | 1 | HF5823 .M67 2015 c.1 | 00015962 | 02/05/2018 | 30/04/2018 | 1 | 76.00 | 18/07/2016 | Staff Circulation | I-008385 | U-2016/05/0613 (EMO A) | ||
| Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 18/07/2016 | EMO | 76.00 | 14 | HF5823 .M67 2015 c.2 | 00015963 | 06/02/2020 | 23/01/2020 | 2 | 76.00 | 18/07/2016 | General Circulation | I-008385 | U-2016/05/0613 (EMO A) | 11 | |
| Withdrawn | Lost and Paid for | Not Damaged | No use restrictions | Not for loan | Book | APU Library | APU Library | Open Shelf | 18/07/2016 | EMO | 76.00 | 1 | HF5823 .M67 2015 c.3 | 00015964 | 17/05/2018 | 24/11/2016 | 3 | 76.00 | 18/07/2016 | General Circulation | I-008385 | U-2016/05/0613 (EMO A) |