Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, - 10th global ed. - Harlow : McGraw-Hill Education, c2015. - xxxvi, 842 p. : col. ill. ; 28 cm.
"MHID 981-4575-11-9"--Title page verso.
Includes bibliographical references and indexes.
9789814575119 (pbk.) 9814575119 (pbk.)
GBB596611 bnb
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B45 2015
659.1 / BEL 2015
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, - 10th global ed. - Harlow : McGraw-Hill Education, c2015. - xxxvi, 842 p. : col. ill. ; 28 cm.
"MHID 981-4575-11-9"--Title page verso.
Includes bibliographical references and indexes.
9789814575119 (pbk.) 9814575119 (pbk.)
GBB596611 bnb
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B45 2015
659.1 / BEL 2015