Asia Pacific University Library catalogue


Advertising and promotion : (Record no. 379854)

000 -LEADER
fixed length control field 01196nam a2200337 i 4500
001 - CONTROL NUMBER
control field 016917600
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160617120751.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141029s2015 xxua b 001 0 eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB596611
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789814575119 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9814575119 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency Uk
Language of cataloging eng
Transcribing agency APU
Modifying agency DAYAH
042 ## - AUTHENTICATION CODE
Authentication code ukblsr
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B45 2015
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
Item number BEL 2015
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
Dates associated with a name 1951-
Relator term author.
9 (RLIN) 9374
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc George E. Belch, Michael A. Belch,
250 ## - EDITION STATEMENT
Edition statement 10th global ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow :
Name of publisher, distributor, etc McGraw-Hill Education,
Date of publication, distribution, etc c2015.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvi, 842 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note "MHID 981-4575-11-9"--Title page verso.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 5119
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 8519
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 8147
690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Management and Business Studies
Source of heading or term blcoll
9 (RLIN) 35757
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.,
Relator term author.
9 (RLIN) 9375
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type Invoice number PO number
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 11/07/2016 EMO 83.00 17 24 HF5823 .B45 2015 c.1 00015942 02/10/2020 30/09/2020 1 83.00 11/07/2016 General Circulation I-008166 U-2016/05/0613 (EMO A)
Not Withdrawn Available   Not Damaged   Available for loan Book APU Library APU Library Open Shelf 06/06/2016 EMO 83.00 14 15 HF5823 .B45 2015 c.2 00018383 07/10/2019 24/09/2019 2 83.00 06/06/2016 General Circulation I-018314 U-2016/05/0613 (EMO A)