Egan, John, 1952-
Relationship marketing : exploring relational strategies in marketing / John Egan. - 4th ed. - Harlow : Pearson Education Limited, c2011. - xxii, 300 p. : ill. ; 25 cm.
Includes bibliographical references and index.
100 years of marketing -- Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Relationship management -- Relationship technology -- Conceptual developments.
9780273737780 (pbk.)
2011001765
Relationship marketing.
HF5415.55 / .E33 2011
658.8/12 / EGA 2011
Relationship marketing : exploring relational strategies in marketing / John Egan. - 4th ed. - Harlow : Pearson Education Limited, c2011. - xxii, 300 p. : ill. ; 25 cm.
Includes bibliographical references and index.
100 years of marketing -- Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Relationship management -- Relationship technology -- Conceptual developments.
9780273737780 (pbk.)
2011001765
Relationship marketing.
HF5415.55 / .E33 2011
658.8/12 / EGA 2011