Relationship marketing : exploring relational strategies in marketing / John Egan.
Material type:
TextPublication details: Harlow : Pearson Education Limited, c2011Edition: 4th edDescription: xxii, 300 p. : ill. ; 25 cmISBN: 9780273737780 (pbk.)Subject(s): Relationship marketingDDC classification: 658.8/12 LOC classification: HF5415.55 | .E33 2011
Contents:
100 years of marketing -- Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Relationship management -- Relationship technology -- Conceptual developments.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
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APU Library Open Shelf | Book | HF5415.55 .E33 2011 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00015667 | |
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General Circulation
|
APU Library Open Shelf | Book | HF5415.55 .E33 2011 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00015668 |
Includes bibliographical references and index.
100 years of marketing -- Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Relationship management -- Relationship technology -- Conceptual developments.
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