Chaffey, Dave, 1963-
Digital business and e-commerce management : strategy, implementation and practice / Dave Chaffey. - 6th ed. - Harlow : Pearson, c2015. - xxxi, 680 p. : col. ill. ; 27 cm.
Previous edition: 2011.
Includes bibliographical references and index.
9780273786542 (pbk.)
GBB508143 bnb
Electronic commerce.
Business enterprises--Computer networks.
HF5548.32 / .C43 2015
658.872 / CHA 2015
Digital business and e-commerce management : strategy, implementation and practice / Dave Chaffey. - 6th ed. - Harlow : Pearson, c2015. - xxxi, 680 p. : col. ill. ; 27 cm.
Previous edition: 2011.
Includes bibliographical references and index.
9780273786542 (pbk.)
GBB508143 bnb
Electronic commerce.
Business enterprises--Computer networks.
HF5548.32 / .C43 2015
658.872 / CHA 2015